You may not notice the importance of usability until something goes wrong — the label your users simply can’t make sense of, the sign they can hardly read, the website they struggle to navigate. At its core, good usability helps your users understand information more easily, so they can work more efficiently and with fewer errors.
That’s why usability is essential for any successful business. From helping you attract new customers, to making your systems more user-friendly, to streamlining tasks to make day-to-day work more efficient, usability can help you grow your business and your bottom line.
When you develop your business with usability in mind, you’ll start to notice its powerful benefits, including:
Whether you’re looking to convert prospects to leads, or leads into sales, usability is key for boosting your conversion rate. Intuitive and user-friendly sales materials — whether in pixels or print — more clearly convey your unique value, so they’re more effective at generating leads and customers. A user-friendly site also ensures your customers can quickly grasp your unique value and contact you, shortening your sales cycle.
Once you’ve closed those sales, usability helps you delight your customers. From optimizing labels, inserts and documentation to streamlining support, information usability allows for clearer communication between you and your customers — from your clients’ perspective, it makes you a joy to work with.
Building a system or product from the ground up requires hundreds of hours of planning — so you want to make sure you do it right. Working with an information usability expert helps you focus on user-friendliness from the start, reducing the need for costly overhauls later. And because products designed with usability in mind are, by definition, easier to use, you’ll save money and time on client support after your launch.
Your customers aren’t the only ones who appreciate your care for usability — your staff will, too. Disorganized or inaccessible workspaces and software waste your employee’s time, increase the chances for error, and frustration at lack of usability can even impact your workplace culture. An information usability expert can help everyone work more efficiently, boosting morale — and your bottom line.
Want to learn more about how information usability can help grow your business? Contact us today for your free introductory consultation.